OUR STORY

BLACK BY BLUE BRAVE (4B Watches) is a fashion watch brand founded in Singapore. Our founder transforms bold and innovative ideas into watches with modern, colourful, and professional elements by combining his constant pursuit of distinctive design with many years of experience in the watch industry. Merging a modernist aesthetic with unique ideas, 4B Watches’ design philosophies break the mould of traditional watchmaking and are a testament to our passion and commitment to you.

Our watches have appeared in multiple major magazines and are the choices of many famous Asian celebrities – Hannah Quinlivan 昆凌, Angela Chang 张韶涵, Vic Chou 周渝民, Zhu Zhengting 朱正廷, etc. In addition, 4B Watches has collaborated with international superstars, such as the world-renowned Korean boy band – BIGBANG, with our limited edition 4B X BIGBANG10 ATOZ watch collection.

DESIGN PHILOSOPHIES

BLACK represents mystery, the unknown with infinite possibilities, where we explore and innovate unique designs.

BLUE is the colour of the vast open sea and sky, representing our dreams, freedom and inclusivity.

BRAVE signifies our authenticity to be fearless and be who we truly are. 

Together, these form the name BLACK BY BLUE BRAVE, driving the very principles accompanying everything we do.

SLOGAN

Our products exude the 4B principles we hope to imbue in everything we do:

Be BRAVE 

Be BOLD

Be PROUD

Be YOU

BLACK BY BLUE BRAVE proudly represents these values in our elegant and refined product collections, aiming to be the perfect companion to your fashion style.

Cherry Blossom Blue

OUR VISION

Born from the desire and passion to produce high-quality fashion watches for the masses, BLACK BY BLUE BRAVE represents a modern combination of quality watchmaking and fashion. We aim to produce uniquely and luxuriously designed traditional timepieces that you can proudly display on your wrist at affordable prices for everyone to enjoy.