About Us

OUR STORY

BLACK BY BLUE BRAVE (4B Watches), a fashion watch brand from Singapore, originates in founder’s young, bold and innovative attitude. Our founder transforms exciting ideas into watches with modern, colourful and professional elements by combining pursuit of distinctive design and years of experience in the watch industry. Merging rainbow’s multi-colour and modernist aesthetic design, 4B Watches breaks the conservative definition of colour to explore the infinite possibilities of fashion.

Our watches are often featured in major magazines and they are the fashion choices of famous Asian celebrities – Hannah Quinlivan 昆凌, Angela Chang 张韶涵, Vic Chou 周渝民, Rainie 楊丞琳, etc. Along with that, 4B Watches also collaborates with international superstars, such as the world-renowned Korean boy band – BIG BANG, to launch 4B X BIGBANG10 ATOZ watch collection.

4B implies four inevitable stages of life:

Best friend – Our story starts from the best friendship.

Boy friend – And then you become my boyfriend.

Baby's father – In the following days, you are the baby's father.

Be forever – Eventually, we will be forever.

We hope that, at every memorable stage of your life,
4B watches could be the gift for your beloved, and for yourself.

4B watches love wins


OUR VISION

Inspired by desire, conceived with passion, and born with quality – BLACK BY BLUE BRAVE (4B Watches) represents a modern combination of quality and fashion that breaks the traditional design of black, white, grey colour, and make luxury watches affordable for everyone.

Everyone has their own personality, our founder hopes that everyone can pursue their dream bravely, and bloom like colour. 4B Watches is more than just a watch, they are testament to our passion and commitment.