Crescent Moon 28mm White Dial Rainbow Cubic Zirconia Satin Leather Strap Watch

The Crescent Moon collection draws inspiration from the spirit and symbolism of Singapore’s National Day. Every year on 9th August, the national flag flies high, representing the nation’s pride, peace, and limitless future. We’ve thoughtfully incorporated the crescent moon and stars from the flag into the design, while the second hand takes the shape of the letter “S”—a tribute to Singapore’s name and its ongoing strength and potential. This timepiece is not only a keeper of time but also an ode to the land it honors, celebrating the prosperity and peace of this vibrant city.

This watch symbolizes that everyone, like the moon, can shine through all of life’s changes - always illuminating the path ahead and guiding themselves forward.

When you wear the Crescent Moon watch, it’s not just about keeping time — it’s a tribute to the ideals you hold within. Each glance at the dial is a reflection on past resilience and a hopeful gaze toward all that lies ahead.

In the name of Singapore and with craftsmanship as our brush, we’ve transformed the symbols of our national flag into wearable art. This is more than a timepiece — it’s a miniature Lion City. Every detail tells a story: that tradition can be modern, and local can be truly global.

When you choose the Crescent Moon, you’re choosing more than a timepiece - you’re embracing an identity. You express your love for this land in a subtle way; you carry the spirit of cultural inclusivity with quiet grace. What you wear isn’t just fashion — it’s Singapore’s timeless narrative on your wrist.